Universal Principles of Design: 100 Ways to Enhance Usability Influence Perception Increase Appeal Make Better Design Decisions and Teach Through Design Hardcover – Import 1 Oct 2003

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Product Description About the Author William Lidwell is the Director of Design at Stuff Creators Design in Houston Texas. He is author of the best-selling design book Universal Principles of Design which has been translated into 12+ languages; Deconstructing Product Design a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses and "The Science of Logo Design" available from Lynda.com. William Lidwell writes speaks and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design which has been translated into 16 languages. He lives in Houston TX.William Lidwell writes speaks and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design which has been translated into 16 languages. He lives in Houston TX.

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