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How Brands Grow: What Marketers Don't Know Hardcover – Import 11 Mar 2010

by Sanapalas
2,080.88 INR

Product Description Review An excellent and detailed discussion of the true factors of Brand growth. Highly recommended for any class on Brand Marketing or Brand Management. ( Philip Sugai Professor of Marketing Doshisha University ) More than anything else however I'm just plain envious. It's a book I wish I had the intelligence to write... Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers". ( Marketing Week ) ...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind. ( Joseph Tripodi The Coca-Cola Company ) Until every marketer applies these learnings there will be a competitive advantage for those who do. ( Mitch Barnes The Nielsen Company. ) A scientific journey that reveals and explains with great rigour the Laws of Growth. ( Bruce McColl Mars Incorporated ) This book puts marketing's myth-makers of which there are many in their proper place. ( Thomas Bayne MountainView Learning ) A truly thought-provoking book. ( Timothy Keiningham IPSOS Loyalty ) The evidence in this book should make any marketer think hard about how they manage their brands. ( Kevin Brennan General Manager Snacks and Marketing Director Kellogg UK ) This book should be required reading on any marketing course. ( Colin McDonald the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands ) There is competitive advantage here for those who understand and follow this book's lessons. ( Jack Wakshlag Chief Research Officer Turner Broadcasting Systems Inc. ) Book Description AdAges Most-Recommended Marketing Book of the Summer 2013 See all Product Description; Hardcover: 246 pages Publisher: OUP Australia & New Zealand (11 March 2010) Language: English ISBN-10: 0195573560 ISBN-13: 978-0195573565

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