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COMPETITIVE ADVANTAGE: Creating and Sustaining Superior Performance Hardcover – Import 1 Jan 1985

by Sanapalas
1,442.82 INR

Product Description Review Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage. Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book he now defines the 'how' in Competitive Advantage. Newsday A sharp aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first. The Washington Post A brilliant structural analysis of what competitive advantage might mean.... Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges antitrust agency officials and economic experts in antitrust cases. --This text refers to an alternate Hardcover edition. About the Author Michael E. Porter one of the world's leading authorities on competitive strategy and international competitiveness is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983 Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state governors mayors and CEOs throughout the world. The recipient of the Wells Prize in Economics the Adam Smith Award three McKinsey Awards and honorary doctorates from the Stockholm School of Economics and six other universities Porter is the author of fourteen books among them Competitive Strategy The Competitive Advantage of Nations and Cases in Competitive Strategy all published by The Free Press. He lives in Brookline Massachusetts. --This text refers to an alternate Hardcover edition. See all Product Description

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